Exclusive: Adlib Week 2 Vlog & J.O The Last Man Q&A.
Here is a sample of the Q&A: with J.O The Last Man owner of Sensi-Starr and the clothing line:
411MANIA: Give us an idea of how Sensi-Starr got its started and how it evolved into a clothing line?
J.O The Last Man: At Sensi Starr we’ve always had the mission to keep our quality control high. With that in mind, its very easy to marry a bunch of different mediums to music. Its all about branding and using all of our resources and tools. Between all of the physical artists we know that deserve to get some shine, and the fact that quality clothing is so easy to obtain, I feel like clothing was kind of a no brainer.
411MANIA: What do you look for in a Sensi-Starr artist when considering someone for the label?
J.O The Last Man: Its funny because as weird as it may sound, talent is actually not the first thing. I do feel like our roster is very strong talent-wise, but the catch is that all these guys are ready for the war to come. Our biggest draw right now is Adlib, and the guy tours 200+ days a year. Our artists need to be 100% serious, and treat their music as a business/career. They have to be ready to make sacrifices at the drop of a dime in order to organically build not only their brand, but the Sensi Starr brand. This music shit can show the men from the mice very quickly.
411MANIA: The website recently got re-launched with a sleek new look and some cool blog content. Tell us about that?
J.O The Last Man: We’re very proud of the new website and the direction that our web team is going. Lee Kancher at Right Brain Media has done an amazing job bringing all of our lives into a functional, accessible medium in the form of Sensi-Starr.com. Again, this is about building a brand, and first impressions are key for that. These last few months of work have really paid off. I feel like we have a better website than most of the major labels.
Sensi-Starr.com will be the go-to place for all of our noise. We will be constantly updating content. You can browse all of our videos and music or shop in the store. You can even check out our new blogs for some good reads. Websites are a constant moving and evolving being, so its surely still a work in progress, but eventually will become the One Stop for all things Sensi.
Check out the Q&A on 411 Mania